Welcome to WE genderfluid Parfum. home of the first gender neutral fragrance. WE genderfluid – proudly unisex, proudly South African, proudly inclusive.
What is WE genderfluid?

WE genderfluid Parfum is a groundbreaking fragrance brand in South Africa, proudly creating the country’s very first gender-neutral perfume. Our products are carefully crafted with inclusivity in mind, catering to the diverse identities of individuals in our community. Whether you identify as him, her, he, she, them, they, me, you, or us, WE genderfluid Parfum embraces and celebrates all expressions of self. We are proud to be a true unisex fragrance house, offering a scent that knows no boundaries.
Our Range
The new genderfluid brand, WE, has introduced five captivating fragrances into the market: WE Day, WE Night, WE Special Limited Edition, WE Proud Parade and WE Proud Party.
Introducing WE genderfluid Parfum – a bold, genderless fragrance collection designed to celebrate individuality and self-expression.
At WE genderfluid, we believe scent knows no gender. That’s why we’ve created five unique fragrances—each crafted with premium, cruelty-free ingredients and a commitment to sustainability. Whether you’re drawn to fresh, vibrant notes or warm, sensual undertones, there’s a WE scent for every identity and mood.
Be you, freely and fully. Discover the power of fragrance without limits—only with WE.